©2010 Salty Dog Farms - Cedar Grove WI - www.saltydogfarms.com
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The Language of Success Workshops
February 18-19, 2011 - Foundations
February 21-23, 2011 - Advanced
Orlando, Florida
What business are you really in? You are already a good dog trainer – now learn the
people skills you need to increase your income. Remember: dogs don’t write the checks,
the owners do.
Larry’s coaching and the study of NLP has had a profound influence on my
interactions with clients and business colleagues alike. Adding his techniques to my
skill set has increased my productivity, nourished my relationships and ability to
assist others and therefore added significantly to the revenue capacity of my
company. Robin MacFarlane, That’s My Dog
Join Larry Sonntag, a certified Master Practitioner of NLP (Neuro-Linguistic Programming),
and other dog trainers* in sunny Orlando for two workshops focused on simple steps to
increase your business and work more effectively with clients. In these highly interactive
workshops, you will learn and practice new skills that you can easily use with clients and
prospects to build your business. All professional growth starts with personal growth.
*Not just for dog trainers. These skills will help anyone achieve personal and professional
goals.
It is life changing. These are skills you can start using right away. Michael Burkey,
2010 Seminar Participant
Better client relationships = more business. Learn the skills to effectively build
relationships with prospects, clients, business colleagues and your network of referral
sources. If the client doesn’t understand, it is your problem. You lose their business and
future referrals. Learn the verbal and non-verbal skills to get your message across.
Thanks you so much for your understanding, knowledge and acceptance. I look
forward to doing more because I can now see the applications in my personal and
professional life because they really are connected. Renee L., 2010 Seminar Participant
Foundations Seminar:
Sensory acuity: Can you tell if you message is getting through? If it is not, do you know
how to change what you are doing to get a better response? Many of you are very good or
even excellent at reading non-verbal signals from the dogs. You will learn the same skills
with people – your clients, prospects and others.
Rapport: Learn to connect even with difficult clients and prospects. More rapport = more
trust. Trust results in more prospects who want to work with you as a trainer. Clients who
trust you will value you more (and be willing to pay higher fees) and want recommend you to
others. Referrals will increase your income without you spending extra money or extra time
marketing.
State Management: You can stay calm and resourceful with challenging clients. And once
you learn these basic skills, you can use them to help your clients be the calm, confident
pack leader with their dogs.
What I liked best was you had the freedom to practice it poorly and not get
frustrated with the large amount of info, but rather to see the potential. Scott Harris,
2010 Seminar Participant.
What I liked best was the interaction with you and your amazing way of working with people.
Brandi J., 2010 Seminar Participant
Advanced Seminar:
We will build on the Foundations skills and take them to a higher level. These skills, after
you implement them, make it possible for you to earn a higher income than you ever
thought possible.
Advanced Rapport Skills: Reach clients at an unconscious level. Gain even more of their
trust. Would you like clients to say that training with you has been a life changing
experience? How many referrals will those clients give you?
Advanced State Management Skills: Learn more skills to be in charge of how you feel
and have it automatically happen when you need it. Do the same for clients.
Decision and Learning Strategies: Would it help to know how exactly or specifically your
prospects make decisions? You then can speak their language when helping them to decide
to work with you. When you have the understanding and skills to identify the different ways
a client learns, you then can teach them in that way. Do that and you’ll have a very happy
clients and more referrals.
The Power of Intention: Many have said that everything starts with intention. It is the
foundation of everything we do. Learn how to really harness the power of intent with
yourself and others.
Criteria: Discover how to find out what is really important to your clients about their dog
and training with you. You also will learn how to use that knowledge to support their
learning. Your clients want to feel they are really being heard - we will show you a proven
way to do that.
How to get out of your own way: Do you have beliefs that cause you trouble marketing
or speaking to new groups of people? Learn how to get past that and look forward to
getting to where you want your business to be. You can build on your past success to
make it more frequent and to minimize former problems and develop the motivation to do
what you keep putting off.
BONUS: Learn how NLP can help you write web content and marketing materials so that
prospects will want to call you.
Thank You!! I look forward to practicing these techniques and improving on myself.
You are a wonderful teacher, and guide, for this process, and I hope others got out of
it as much as I did. Dawn G., 2010 Seminar Participant
How do I sign up?
Simple - first contact Larry by phone at
414-530-3139 or by email with your name and
contact information then confirm your spot with
easy, secure payment at PayPal (no PayPal
account necessary).
Salty Dog Farms
“Working with Larry has been life changing for me.” Becky
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CANCELLATION POLICY: Registration fees are non-refundable. If you are unable to attend, you may transfer your registration to another person by notifying Larry.
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WHEN:
Foundations Workshop - Friday and Saturday, February 18-19 - 9 am to Noon, 1:30-5 pm
Sunday on your own to relax, enjoy and integrate your learning
Advanced Workshop - Monday and Tuesday, February 21-22 - 9 am to Noon, 1:30-5 pm
Wednesday, February 23 - 8:30-11:30 am, 1-3 pm
WHERE: Country Inn & Suites Orlando Airport Hotel
5440 Forbes Place
Orlando FL 32812
SPECIAL GROUP RATE:
$74 Queen or King Suite (plus tax)
Free Hot Breakfast Buffet
Free Airport Shuttle Service
Free High-Speed Internet Access
Many restaurants in easy walking distance
For more information, click HOTEL
Reservations: 1-407-856-8896
Group Code: Salty Dog Rate
You need to call the Orlando hotel directly (not the Country Inn
800-number) to get the group rate.
DOGS? We all love our dogs, but this one is about us.
We will not be working with dogs at this workshop.
Questions? Contact Larry at 414-530-3139 or by email.
WORKSHOP FEES: Foundations: $399 ($499 for registrations paid after January 15) Advanced: $599 ($699 for registrations paid after January 15) Attend both workshops and save $100: $895 ($995 for registrations paid after January 15)
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FREE $125 BONUS:
Each workshop participant will receive a 1-hour coaching call with Larry after the workshop to help you integrate your new skills into your everyday work and life.
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These are interactive workshops. To ensure a quality learning experience and maximum time to practice your new skills, attendance is limited to 12 for each workshop. Sign up now to guarantee your spot.
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I am 100% satisfied with the workshop and you have motivated me in many ways. Thank You. Brandi J, 2010 Workshop Participant
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